Joseph Frost, Co-Founder of yorCMO, hosts this exclusive retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.
Episodes
Thursday May 22, 2025
Thursday May 22, 2025
In this episode of the Fractional C-suite Retreat, host Joseph Frost engages with marketing expert Joshua Strowsinski to explore the evolving landscape of marketing, particularly in the context of AI and customer engagement. They discuss the critical importance of understanding customer attention spans, the role of effective copywriting, and the psychological factors influencing B2B decision-making. Joshua shares insights on A/B testing, the necessity of trust in marketing, and the emerging trends in generative engine optimization. The conversation emphasizes the need for businesses to adapt their strategies to remain competitive in a rapidly changing environment.
Takeaways
- C-level leaders must focus on understanding customer needs.
- Attention spans have decreased significantly, impacting marketing strategies.
- AI is changing the marketing landscape but is only part of the equation.
- Effective copywriting is essential for capturing attention quickly.
- A/B testing can demonstrate the effectiveness of marketing strategies without upfront costs.
- B2B decisions are heavily influenced by the removal of fear and anxiety.
- Trust is a critical factor in customer decision-making.
- Industry expertise is often perceived as important, but certainty is what clients truly seek.
- Auditing Google Ads can reveal significant waste and improve ROI.
- Generative engine optimization is an emerging field that marketers must pay attention to.
Quote of the show:
"You have 2.6 seconds to capture someone's interest."
Links
LinkedIn:
Joshua Strawczynski: https://www.linkedin.com/in/joshstrawczynski
Joseph Frost: https://www.linkedin.com/in/josephfrost
Spotify https://creators.spotify.com/pod/show/fractional-pros-canada
Ways to Tune In
- Amazon Music - https://music.amazon.com/podcasts/6e4e178d-5197-4e02-a97a-56d43b60a449/fractional-pros-canada-podcast
- YouTube - https://youtu.be/smL8xvvQo7A
- Spotify - https://open.spotify.com/show/0F0J9sCNrr0cUSO3qkR844
- Creator: https://creators.spotify.com/pod/show/fractional-pros-canada
Fractional C-Suite Retreat is produced by Frost Media Group
Learn more at https://frostmediagroup.com
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