The Fractional C-Suite Retreat

https://feed.podbean.com/fractionalcsuiteretreat/feed.xml

Joseph Frost, Co-Founder of yorCMO, hosts this exclusive retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

Episodes

2 days ago

From Startup to Profitability: Marketing Insights– Ken Acer with host Dave Blanchard - Fractional C-Suite Retreat - Episode #70

2 days ago

From Startup to Profitability: Marketing Insights– Ken Acer with host Dave Blanchard - Fractional C-Suite Retreat - Episode #70

Keywords

marketing, business life cycle, startup, profitability, sustainability, scalability, exit strategy, marketing strategy, customer discovery, product management

summary

In this episode, Dave Blanchard and Ken Acer discuss the evolution of marketing as businesses progress through various stages of their life cycle. They explore the importance of understanding the business life cycle, from discovery to startup, achieving profitability, sustainability, scalability, and preparing for exit. Ken shares insights from his extensive experience in marketing, emphasizing the need for strategic marketing involvement at every stage, the relationship between marketing and sales, and the critical role of customer discovery and product management.

Takeaways