Key Metrics for Business Success in 2025- Panel Cast - Raffi Yardemian, Aditi Karandikar, Dave Blanchard and Jay Gordman - Fractional C-Suite Retreat - Episode #69

Key Metrics for Business Success in 2025- Panel cast - Fractional C-Suite Retreat - Episode #69

This conversation explores the evolving relationship between sales and marketing, emphasizing the importance of metrics in driving business success. The panel discusses key marketing metrics, customer acquisition costs, and the significance of lifetime value in shaping sales strategies. They highlight the challenges businesses face in measuring marketing effectiveness and the need for a strategic approach to metrics to foster growth. In this conversation, the speakers discuss the intricate relationship between marketing and sales, emphasizing the need for alignment and collaboration to maximize efficiency and revenue generation. They explore strategies for client acquisition, the evolving role of marketing in supporting sales efforts, and the importance of performance metrics in evaluating success. The discussion highlights the challenges faced by business leaders in navigating these dynamics and the necessity of a unified approach to drive growth.

 

Takeaways

• Sales and marketing dynamics have evolved significantly over the last decade.
• Marketing now plays a larger role in the sales process, influencing customer decisions early on.
• Key metrics include return on marketing investment and customer acquisition costs.
• Understanding lifetime value is essential for effective sales strategies.
• Sales and marketing must work together to optimize customer acquisition costs.
• Businesses often struggle to measure marketing effectiveness, hindering growth.
• Metrics should be established before spending on marketing initiatives.
• Customer acquisition costs vary by channel and should be analyzed accordingly.
• The ideal customer profile is crucial for targeting and acquisition strategies.
• Agencies need to provide clear metrics to demonstrate the effectiveness of their efforts. Using AI tools can help visualize traffic and conversion rates.
• Understanding the full value of marketing spend is crucial.
• Client acquisition strategies should focus on low-cost entry points.
• Sales and marketing alignment is essential for success.
• Marketing's role has expanded to support both hunting and farming.
• Improving conversion rates at various funnel stages can significantly impact revenue.
• Performance-based compensation for marketing can enhance collaboration.
• Revenue generation should be the primary metric for both sales and marketing.
• A unified approach between sales and marketing drives better results.
• Identifying and addressing blind spots in business operations is key.

 

Quote of the show:

"If we're overspending on things upfront and not getting acquisition, we may be filling the funnel, but if they don't move through, the cost is out of whack."

 

Links - 

LinkedIn

Raffi Yardemian -  https://www.linkedin.com/in/raffi-yardemian-csl-0725206

Aditi Karandikar -  http://linkedin.com/in/aditikarandikar

Dave Blanchard – https://www.linkedin.com/in/cognesis

Jay Gordman - https://www.linkedin.com/in/jaygordman

Company website:

• Raffi Yardemian-  https://salesxceleration.com/advisors/raffi-yardemian/
• Aditi Karandikar -  https://demandgenconsultant.com/
• Dave Blanchard –  https://yorcmo.com/dave-blanchard/
• Jay Gordman - https://yorcmo.com/jay-gordman/

 

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• YouTube-  https://www.youtube.com/watch?v=e9WLOhEJ3Gs 

 

Fractional C-Suite Retreat is produced by Frost Media Group

Learn more at https://frostmediagroup.com