Marketing For a New Age - Michael Carter - Fractional C-Suite Retreat - Episode # 029

Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.

 

Takeaways

• The way that marketing has changed is something that hasn’t entirely translated into the c-suite level yet.
• Going to conferences and trade shows and spending a lot of money on a booth and manpower is an old style of marketing that isn’t as strong as having a conversation with your customer. 
• When a VC is investing in your company, they aren’t necessarily interested in a spreadsheet but more about if you can use the money on marketing wisely and answer their questions.
• People trust reviews that they read online, so word of mouth has changed to online reviews but is still a marketing strategy. 
• A lot of software today is sold on a subscription basis but with that strategy you have to win that customer every month or year.
• At the highest level of a company, you want to make sure that everyone is working together and are on the same page.
• It’s ok to constructively disagree with someone, even if they are the CEO. This helps to make sure that the company is being well balanced.

 

 

Quote of the Show:

 

3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”

Links

• LinkedIn: https://www.linkedin.com/in/mecarter/
• Website: https://yorcmo.com/

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Google Podcast - https://podcasts.google.com/feed/aHR0cHM6Ly93d3cuZnJhY3Rpb25hbGNzdWl0ZXJldHJlYXQuY29tL2ZlZWQueG1s
• Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
• YouTube - https://youtu.be/bvzPhlfNu_s