Outsourcing the Solution - Fractional C-Suite Retreat - Episode # 007

Rob Copenhaver is the President at OSX Sales Solution and has been working in that industry for 30 years. He’s a Sales Xceleration Certified Sales Leader, and also an IMA Certified Management Accountant. Rob joins host Joseph Frost to discuss new innovations that are going on in the c-suite and what a fractional professional brings to a company, such as the reduction in risks. 

 

Takeaways 

• The biggest opportunity for fractional professionals is that the landscape is constantly changing so they have more chances to get into different areas than ever before.
• You want to sell products to solve problems, not sell to push products. Everything you sell should have a purpose to it.  
• You should bring in an expert to your company who knows more about certain areas than you might yourself. It brings a new area of expertise in and allows you to focus on things in your wheelhouse. 
• You want to make sure that your website is up to date and it looks professional but not too sales-like. 
• You need to have a clear plan in place when it comes to your company. You can’t change from google ad words to SEO or keep changing your logo color. 
• You want to incentivize the sales team because motivating that team can drive more and more sales.
• The top criteria for hiring a fractional professional is that you have to be willing to make a change. 

 

 

Quote of the Show:

 

2:34 “Some of the things that I can see when I walk into companies is when entrepreneurs start their company, they start it because they're experts in their industry. They know what the problems are. They develop a product that fits a niche and solves a problem and it works great and they can go out and they can sell, start to add a couple people. A lot of times it's tough for CEOs and founders to realize the landscape has changed from when they were doing. And they get frustrated."

Links

• LinkedIn: https://www.linkedin.com/in/rob-copenhaver-6729719/
• Website: https://osxsales.com
• 10 Question Self-Assessment: https://salesxceleration.com/sales-agility-assessment/?locationid=22577505

Ways to Tune In

• Amazon Music - https://music.amazon.com/podcasts/9a0b6e7b-76d7-4909-ab01-e3082d6637e0/the-fractional-c-suite-retreat
• Apple Podcast - https://podcasts.apple.com/us/podcast/the-fractional-c-suite-retreat/id1597847745
• Spotify - https://open.spotify.com/show/5Z2uHcI4xXz92M9sODSoYL?si=a89b68adf7134964
• Stitcher - https://www.stitcher.com/podcast/agencies-that-build/the-fractional-csuite-retreat
• YouTube - https://youtu.be/Nd6ikvPwRYs