The Fractional C-Suite Retreat
 

The Fractional C-Suite Retreat

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Joseph Frost, Co-Founder of yorCMO, hosts this exclusive retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

Episodes

Selling Your Brand - Bertus Albertse - Fractional C-Suite Retreat - Episode # 35

Tuesday Jul 26, 2022

Tuesday Jul 26, 2022

Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz Boxing, and founded a fitness franchise in 2013 that has since expanded to 7 international territories. Bertus has been a leader in the health & fitness industry for over 14 years, and joins Joe Frost on this week’s episode of The Fractional C-Suite Retreat. Bertus and Joe discuss the ways that any business can gain insight from the franchise model, how to monetize your trademark, and how to set up your franchise framework. 



Takeaways 

  • Franchising gives you the opportunity to turn your intangible assets like intellectual property into a revenue stream.
  • While selling a franchise and selling a playbook with your business strategy may seem similar in theory. A franchise lets you retain ownership over the process.
  • Franchising is all about packaging an idea and identity into a revenue strategy.
  • Establishing a good service interface helps your franchise. The tools used, ingredients used, and product offered are easily replicable, but the way you serve customers isn’t.
  • When thinking about franchising and how to help someone do what you do, you help yourself by developing a system on what you do every day and why you are successful.
  • When starting a franchise, go in expecting the worst. It will be tough, but worth the challenge.
  • When considering franchising, ask yourself “Do I feel strongly that other people could succeed at using my formula”?

 

 

Quote of the Show:

Clarity comes from action. Clarity doesn't come from thinking. - Bertus Albertse

 

 

Book recommendations:

 

 

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Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Getting The Unsaid Said - Steven Gaffney - Fractional C-Suite Retreat - Episode # 34

Wednesday Jul 20, 2022

Wednesday Jul 20, 2022

When giving feedback are you telling people the facts or just your opinion?

 

Today's guest is an author of six books on organizational communication and change, an expert in honest communication and resolving conflict, and a national speakers association certified speaking professional. Steven Gaffney is the President and CEO of the Steven Gaffney Company. Steven joins the show this week to sit down with Joe and discuss how to be a more effective communicator, give better feedback, and build stronger teams.



Takeaways 

  • The biggest problem in team relationships isn’t what people do say, it’s what they don’t say.
  • When giving feedback to a coworker, simply telling them they dropped the ball is a good way to hurt their feelings. It’s important to explain that your intentions arent to offend them, but rather to help them succeed.
  • As a leader, it’s not enough to make employees feel comfortable giving feedback. You need to listen to honest feedback and initiate a quick solution to problems that are brought up.
  • Give feedback using facts not opinions. 
  • Teams win or lose together, and committees win or lose individually. Building an effective team requires a collaborative effort to address issues. 
  • Know your north star PGS (Purpose, goals, strategy) 
  • Debate isn’t the problem, not resolving the debate is the problem.  

 

 

Quote of the Show:

“Great teams produce great performers, but great performers don't necessarily produce great teams” - Steven Gaffney



Links

 

 

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Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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The Human On The Other Side - Casey Cheshire - Fractional C-Suite Retreat - Episode # 33

Tuesday Jul 12, 2022

Tuesday Jul 12, 2022

As companies get larger, C-suites get further and further away from the customer. Today's guest is an Entrepreneur and a master conversationalist. Casey Cheshire is the author of the book “Marketing Automation Unleashed” and the CEO of Ringmaster Conversational Marketing. Casey joins host Joseph Frost to talk about how podcasts can get you a conversation with your ideal customer, and the value fractional team members can provide.

 

 

Takeaways 

  • We have to talk to our customers. It's easy to hide behind tech but there needs to be a better mechanism to communicate with customers. 
  • As a member of the c-suite, you set strategies based on your customers' challenges. But how can you efficiently address those challenges if you aren’t having conversations with customers?
  • Podcasting is a great marketing tool for members of the c-suite. It allows you to have in-depth conversations with current and potential customers  and leaves you with plenty of content for the promotion of your brand
  • A customer of your competitors is less likely to have any bias towards your product or services and can provide you with a valuable perspective.
  • Asking customers about the journey they took to find you is a great way to get free market research straight from the customer.  
  • Podcasts are a marketer’s best friend. There are a lot of extra marketing routes that branch off of podcasting.
  • When making content, it is important to understand why you are doing it. Content alone is not enough to get you by, you need a strategy.

 

 

Quote of the Show:

“I found personally that I was able to reinvent myself in the C-suite by launching a podcast. And then that was my playground.”



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Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Engaging With Your Brand - Andrea Sok - Fractional C-Suite Retreat - Episode # 32

Tuesday Jul 05, 2022

Tuesday Jul 05, 2022

Today's guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this week to teach about engaging with your audience, and how to tell a compelling story in your marketing.



Takeaways 

  • Everything is interconnected now, marketers need to look across all areas. 
  • As a founder, it is important to be engaged with your digital brand. 
  • When set up for success, your employees can be your best brand ambassadors
  • The best leaders are communicative, encouraging, and decisive 
  • CEOs love to share their message, but if they don't listen, that is a turn-off for people.
  • One of the best ways to retain employees is not through free sodas or dog insurance, but by being a good CEO. 
  • Customers' attention spans have gotten shorter, so it is ok, and even necessary to repeat your message multiple times.



Quote of the Show:

“The best leaders that I've worked with, they are motivating, they're the cheerleader, they're encouraging, but they're also decisive.” - Andrea Sok



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Building a Global Workforce - Trevor Turnbull - Fractional C-Suite Retreat - Episode #31

Tuesday Jun 28, 2022

Tuesday Jun 28, 2022

Today's guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face.



Takeaways 

  • In the last two years, the world changed drastically. You can either recognize it and leverage it, or ignore it and slowly fade away. 
  • One way to help remote workers in different time zones is to figure out work they can do autonomously in their own time zone.
  • It is essential to consider the human element of your team when creating a work environment for them. Create an environment that is conducive to your remote workers getting to enjoy their out-of-work activities.
  • It is important to accommodate the different challenges remote workers may face in different geographical locations. While a company in California might have sunny weather all year, a worker in Vermont could lose internet during strong snowstorms in the winter.
  • With the proper setup, the new digital workspace can allow you to set up a talented globally diverse workforce. 
  • While part-time remote workers have their benefits, hiring full-time employees can lead to a better quality of work, and a happier employee
  • You need to have a commitment to the retention of your current employees.  

 

 

Quote of the Show:

“Getting connected to the human beings, I think is a critical component to all of this” - Trevor Turnbull



Book Recommendation:



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Setting up for success in a Hybrid world - Harrison Ryder - Fractional C-Suite Retreat - Episode #30

Tuesday Jun 21, 2022

Tuesday Jun 21, 2022

As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team. 



Takeaways 

  • The culture of a company is what will ultimately direct the value and results that a company will add to the marketplace. 
  • Make sure the company culture reaches all corners of the business. Teams that feel separated from the culture will also feel separated from the success they drive. 
  • A clear sense of accountability is a kind act. When accountability is ambiguous, it creates unnecessary stress and confusion. 
  • Having a clear schedule for meetings where everyone knows what they need to bring prepared is an important way to ensure the company culture reaches hybrid employees
  • It’s hard to replicate an in-person connection. Building in-person retreats or meet-ups into the company culture will help improve the collaboration of a team. 
  • As a Fractional CMO, it is crucial to demonstrate the value you are providing to the companies you are working with. 
  • Good skills to look for in a potential outsourced provider are: someone who knows how to listen to the client in terms of what they are saying, and what they aren’t saying. 

 

 

Quote of the Show:

  • “my most successful engagements are when there is that in-person component.” - Harrison Ryder

 

 

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Marketing For a New Age - Michael Carter - Fractional C-Suite Retreat - Episode # 029

Tuesday Jun 14, 2022

Tuesday Jun 14, 2022

Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.

 

Takeaways

  • The way that marketing has changed is something that hasn’t entirely translated into the c-suite level yet.
  • Going to conferences and trade shows and spending a lot of money on a booth and manpower is an old style of marketing that isn’t as strong as having a conversation with your customer. 
  • When a VC is investing in your company, they aren’t necessarily interested in a spreadsheet but more about if you can use the money on marketing wisely and answer their questions.
  • People trust reviews that they read online, so word of mouth has changed to online reviews but is still a marketing strategy. 
  • A lot of software today is sold on a subscription basis but with that strategy you have to win that customer every month or year.
  • At the highest level of a company, you want to make sure that everyone is working together and are on the same page.
  • It’s ok to constructively disagree with someone, even if they are the CEO. This helps to make sure that the company is being well balanced.

 

 

Quote of the Show:

 

3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”





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Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028

Tuesday Jun 07, 2022

Tuesday Jun 07, 2022

Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite. 

 

Takeaways

  • You want to make sure that both your sales and marketing are aligned in all aspects of your company. 
  • For marketing, set goals each month on what your marketing message to be and then see how sales can relate to that.
  • Use people’s emotions to your advantage in marketing. There is enough negative in the world so try and supply people with hope. 
  • There is a search for authenticity right now in terms of marketing as people prefer being authentic over a sales pitch.
  • A fractional professional can help things move faster in a company as they are being paid to come in and provide their services.
  • It’s the job of a fractional professional to help the company be strong, they are not there to talk people’s jobs or run the company. 
  • You want to be aligned with the company on a personal and cultural level to work with them. It makes it difficult to work together if you don’t align on your values.

 

 

Quote of the Show:

 

1:07 “As you're thinking about your business, one area that I have had a lot of experience with over the years is really aligning sales and marketing.”



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Keep Moving Forward - Fractional C-Suite Retreat - Episode # 027

Tuesday May 31, 2022

Tuesday May 31, 2022

Mike Franz is the Founder & CEO at Manufactoringpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite. 

 

Takeaways 

  • Everyday, you have to keep moving forward and keep trying. Once you stop moving forward your company is likely to go under.
  • It’s OK to ask for help and admit that you might not know the answer to something. That can help you grow as an individual.
  • A fractional professional can help you to better understand an area that you might not be the strongest in.
  • Don’t be afraid to look outside your organization for help. A fractional professional has worked with many companies and can bring a fresh perspective to your organization.
  • When deciding on choosing a fractional professional, you should consider your top three things you are looking for in a fractional employee.
  • If you are a fractional professional, you want to avoid leading with a tactic. It comes off as spam and like a bad sales pitch.
  • You need to have a proven process and show it to your potential customers. Having that will make the client trust you and be more likely to go for your services

 

Quote of the Show:

 

29:57 “In talking with marketing folks or, it doesn't matter who we've talked to any sort of outside service, that's one thing that I've learned over the past two years is if they don't have a proven process that they can execute and deliver, I have a hard time even really talking to them.”




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Putting Culture First - Fractional C-Suite Retreat - Episode # 026

Tuesday May 24, 2022

Tuesday May 24, 2022

Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of “The Culture Fix”. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better. 

 

Takeaways 

  • C-suite leaders often delay investing into their culture because they have other priorities, but this leads to the issue of the culture not being maintained and falling apart. 
  • If you talk with 100 employees and 90 of them give you a number value on how the culture of the company is, that can provide you with helpful information of where you might need to change.
  • Turnover is a big reflection of the culture. If you are suffering from a high turnover rate, then it could be because the culture doesn’t keep people invested.
  • Your company needs strong core values that are unique to your company and meaningful as well.
  • Your culture can be what separates you from your competitors and other companies who are doing the same thing as you.
  • A good leader exemplifies all the core values of the company and hires people based on the core values.
  • If you are struggling for content, ask your employees what they think about the core values and that can be great content. 

 

 

Quote of the Show:

0:56 “I still experience C-suite leaders often delaying investing in their culture because they have other priorities.I try and encourage them to think about if you put culture first, revenues and profits are going to come more easily because you'll get your team working together better.”



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