The Fractional C-Suite Retreat
 

The Fractional C-Suite Retreat

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Joseph Frost, Co-Founder of yorCMO, hosts this exclusive retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

Episodes

Strengthening Your Franchise - Brandon Cullen - Fractional C-Suite Retreat - Episode # 040

Tuesday Sep 13, 2022

Tuesday Sep 13, 2022

Today’s guest is a former athlete who developed a more approachable and intelligent way to train the everyday fitness enthusiast that has seen success with franchises from coast to coast. He’s the host of the podcast “Playing Guilty” and is the Co-founder and Chief Concept Officer of MADabolic. Welcome to the show Brandon Cullen. Brandon joins host Joe Frost to talk about how the fitness industry changed during covid, finding the balance between in-person and remote services, and how Brandon created a successful fitness brand. 



Takeaways:

  • One of the biggest opportunities across almost every industry will be for those who can bring back in-person human connection and do it well. 
  • While the pandemic created a new wealth of digital offerings for many industries, people should be less argumentative about which style is better, and acknowledge the value of both remote and in-person options.
  • While there are a lot of businesses in the fitness industry, many of them are quite similar and lack an effective structure to make their clients better on a daily basis.
  • While the norm in the fitness industry has been to push more and more cardio, strength training and resistance training help keep you stable and balanced as you age.
  • One challenge with franchising is finding the balance between addressing the different needs of customers in different areas and keeping a consistent brand image at every location.
  • A good way to lead is to do your due diligence upfront, and put people in roles they excel at. Give them enough freedom to screw up, but hold them accountable.
  • While a bit of ego helps move the needle and drive progress, a good leader needs to balance out their ego with empathy for their team. 

 

 

Quote of the Show:

  • “I think you should apply for the job that speaks to you.” - Brandon Cullen



Links

 

 

Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Branding From Within - Charles Internicola - Fractional C-Suite Retreat - Episode # 039

Tuesday Aug 30, 2022

Tuesday Aug 30, 2022

Today’s guest is someone who provides emerging and growing brands with the legal support they need, resources to grow, and strategies to win at franchising. He has over 25 years of experience working with over 200 franchise brands and is the publisher of numerous franchise compliance and registration guides. Charles Internicola is the Founder of The Internicola Law Firm. Charles joins host Joseph Frost on this week’s episode to explore building authentic branding focused on your internal culture, and how to be a responsive leader who creates a thriving organization. 

 

 

Takeaways:

  • C-suite professionals need to pay attention to their branding. Your brand, good or bad, influences your culture and by extension your team.
  • Branding comes from all aspects of your company, but it needs to start with your team. 
  • Developing a strong brand takes time and effort, but the end result is an authentic, strong, brand and culture. 
  • A good leader looks out for their team and takes action to show that they are willing to support the team. 
  • A brand is more than just the outward appearance of the company, it also includes the internal interactions between your team members. 
  • Creating growth and a thriving organization doesn’t come from the leader, but the value of having everyone together. Unify the team, align the goals and trajectory, and support everyone.   
  • Successful leadership should result in a feeling of pride and accomplishment at the growth and advancement of your employees.

 

 

Quote of the Show:

  • “For me, brand, it's not just the marketing or the outward perception, but it's also all those internal communications with your team.” - Charles Internicola



Links

 

 

Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Training Sellers for Success - Karl Schaphorst - Fractional C-Suite Retreat - Episode # 38

Tuesday Aug 16, 2022

Tuesday Aug 16, 2022

Today’s guest wants to help you build a sales culture of success. He's a sales coach and leader who has refined thousands of salespeople into high-performing sales professionals. Karl Schaphorst is the President and Owner of Sandler Sales and Management Training in Omaha, Nebraska. Karl joins host Joe Frost on this week’s episode to talk about hiring the right people, the merits of a fractional system, and how sales teams need to be taking advantage of virtual meetings. 

 

 

Takeaways:

  • When customers are having problems, they talk to salespeople. Salespeople bring solutions.
  • When you relegate your salespeople to other roles, not only will your demand eventually slow down, but they will forget the skills they developed, making it harder to generate more demand. 
  • Fractional sales roles run the risk of losing interest and excitement in the multiple clients you are working for. 
  • When hiring salespeople look for “Patriots” not “Mercenaries”. Mercenaries will deliver you the minimum task required, while patriots will strive to accomplish their task because they believe in what they are doing.
  • Fractional and Part Time are different. While a fractional professional spends time at multiple organizations, you need to be full-time committed to being a fractional professional. 
  • As a salesperson, leverage the power of virtual meetings. Virtual meetings let you be more efficient, and your competition will be using them. 
  • When leveraging virtual meetings, make sure your presentation of yourself is high quality. Dress well, and have a decent camera and microphone.

 

 

Quote of the Show:

“Make sure that the habits that build a business are not quickly forgotten, but are strengthened every day.” - Karl Schaphorst



Links



Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Creating Change From Within - Mike Irving - Fractional C-Suite Retreat - Episode # 37

Tuesday Aug 09, 2022

Tuesday Aug 09, 2022

This week’s guest has been studying sales and communication skills since 1997. He's building a network of leaders and business owners who support each other and created the resistance removal sales system. Mike Irving is the Founder and Elite Performance Business Coach at Advanced Business Abilities. Mike joins the show this week all the way from Perth, Australia, to talk with Joe about establishing a mindset for successful leadership, setting realistic goals for yourself, and getting rid of frustration.



Takeaways

  • We all have to deal with irate customers or frustrating meetings. When you feel that moment approaching, take time to collect your thoughts and take a deep breath.
  • Taking “extreme ownership” over the things you do is the first step to developing your thoughts, behaviors, and attitudes. 
  • To make changes, you must first be willing to confront the things that need to be changed. 
  • There are two types of goals: objective goals which are specific and measurable, and subjective goals which are not measurable and result in moving goal posts. 
  • The five phrases that lead to expectations are: have to, need to, should, gotta, and must.  
  • When you have an expectation of what should happen, and you don't hit it, frustration sets in, and you become unable to think clearly or communicate effectively. 
  • No matter how advanced technology gets, there will always be a need for human-to-human interaction.  



Quote of the Show:

“When you are willing to inspect, that's when you are able to change.” - Mike Irving



Links

 

 

Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Building Online Communities - Simon Chappuzeau - Fractional C-Suite Retreat - Episode # 36

Friday Aug 05, 2022

Friday Aug 05, 2022

Simon Chappuzeau is the Founder and Managing Director of StoryLux. He’s built communities from the ground up, starting in the film industry, and is currently building communities focused on the blockchain and coaching entrepreneurs. He specializes in bringing people together both virtually and in person. Simon joins host Joseph Frost on this week’s episode to talk about overcoming the challenges of building online communities, creating authentic connections, and understanding the right time to reach out.

 

 

Takeaways:

  • When developing your marketing strategy, don’t reinvent the wheel. Working with an expert in the field who understands your product and needs will be easier than figuring it out yourself. 
  • If you really want to help people get what they want to be done, start from a place of genuine interest and curiosity. Once you identify the problem and how it affects them, you can begin to solve it. 
  • When building a community, many people prioritize the number of members rather than the value their members get. A community of 50 where each member gets value is stronger than a community of 5000 where very few get value. 
  • While building a community online can be challenging, the ability to connect with members outside of your immediate geographic community is a major advantage. 
  • When choosing a platform for your community, don't focus on features alone. The best platform is the one that best brings out the personality of your community members.
  • While your prospect may be a good fit for your product, they might not be ready to speak to you. It’s ok to circle back with them at a more opportune time. 
  • While community building takes more time compared to setting up Google ads, a community can carry its own momentum, an ad campaign cannot.



Quote of the Show:

  • “Is the person you are trying to reach out to ready to speak to you? Are they ready for what you have to offer?”

 

 

Links

 

 

Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Selling Your Brand - Bertus Albertse - Fractional C-Suite Retreat - Episode # 35

Tuesday Jul 26, 2022

Tuesday Jul 26, 2022

Can treating your business like a franchise still be beneficial even if you don’t want to franchise? Bertus Albertse is the President of Jabz Boxing, and founded a fitness franchise in 2013 that has since expanded to 7 international territories. Bertus has been a leader in the health & fitness industry for over 14 years, and joins Joe Frost on this week’s episode of The Fractional C-Suite Retreat. Bertus and Joe discuss the ways that any business can gain insight from the franchise model, how to monetize your trademark, and how to set up your franchise framework. 



Takeaways 

  • Franchising gives you the opportunity to turn your intangible assets like intellectual property into a revenue stream.
  • While selling a franchise and selling a playbook with your business strategy may seem similar in theory. A franchise lets you retain ownership over the process.
  • Franchising is all about packaging an idea and identity into a revenue strategy.
  • Establishing a good service interface helps your franchise. The tools used, ingredients used, and product offered are easily replicable, but the way you serve customers isn’t.
  • When thinking about franchising and how to help someone do what you do, you help yourself by developing a system on what you do every day and why you are successful.
  • When starting a franchise, go in expecting the worst. It will be tough, but worth the challenge.
  • When considering franchising, ask yourself “Do I feel strongly that other people could succeed at using my formula”?

 

 

Quote of the Show:

Clarity comes from action. Clarity doesn't come from thinking. - Bertus Albertse

 

 

Book recommendations:

 

 

Links

 

 

Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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Getting The Unsaid Said - Steven Gaffney - Fractional C-Suite Retreat - Episode # 34

Wednesday Jul 20, 2022

Wednesday Jul 20, 2022

When giving feedback are you telling people the facts or just your opinion?

 

Today's guest is an author of six books on organizational communication and change, an expert in honest communication and resolving conflict, and a national speakers association certified speaking professional. Steven Gaffney is the President and CEO of the Steven Gaffney Company. Steven joins the show this week to sit down with Joe and discuss how to be a more effective communicator, give better feedback, and build stronger teams.



Takeaways 

  • The biggest problem in team relationships isn’t what people do say, it’s what they don’t say.
  • When giving feedback to a coworker, simply telling them they dropped the ball is a good way to hurt their feelings. It’s important to explain that your intentions arent to offend them, but rather to help them succeed.
  • As a leader, it’s not enough to make employees feel comfortable giving feedback. You need to listen to honest feedback and initiate a quick solution to problems that are brought up.
  • Give feedback using facts not opinions. 
  • Teams win or lose together, and committees win or lose individually. Building an effective team requires a collaborative effort to address issues. 
  • Know your north star PGS (Purpose, goals, strategy) 
  • Debate isn’t the problem, not resolving the debate is the problem.  

 

 

Quote of the Show:

“Great teams produce great performers, but great performers don't necessarily produce great teams” - Steven Gaffney



Links

 

 

Ways to Tune In

 

 

Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

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The Human On The Other Side - Casey Cheshire - Fractional C-Suite Retreat - Episode # 33

Tuesday Jul 12, 2022

Tuesday Jul 12, 2022

As companies get larger, C-suites get further and further away from the customer. Today's guest is an Entrepreneur and a master conversationalist. Casey Cheshire is the author of the book “Marketing Automation Unleashed” and the CEO of Ringmaster Conversational Marketing. Casey joins host Joseph Frost to talk about how podcasts can get you a conversation with your ideal customer, and the value fractional team members can provide.

 

 

Takeaways 

  • We have to talk to our customers. It's easy to hide behind tech but there needs to be a better mechanism to communicate with customers. 
  • As a member of the c-suite, you set strategies based on your customers' challenges. But how can you efficiently address those challenges if you aren’t having conversations with customers?
  • Podcasting is a great marketing tool for members of the c-suite. It allows you to have in-depth conversations with current and potential customers  and leaves you with plenty of content for the promotion of your brand
  • A customer of your competitors is less likely to have any bias towards your product or services and can provide you with a valuable perspective.
  • Asking customers about the journey they took to find you is a great way to get free market research straight from the customer.  
  • Podcasts are a marketer’s best friend. There are a lot of extra marketing routes that branch off of podcasting.
  • When making content, it is important to understand why you are doing it. Content alone is not enough to get you by, you need a strategy.

 

 

Quote of the Show:

“I found personally that I was able to reinvent myself in the C-suite by launching a podcast. And then that was my playground.”



Links:

 

Ways to Tune In:


Fractional C-Suite Retreat is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Read more

Engaging With Your Brand - Andrea Sok - Fractional C-Suite Retreat - Episode # 32

Tuesday Jul 05, 2022

Tuesday Jul 05, 2022

Today's guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this week to teach about engaging with your audience, and how to tell a compelling story in your marketing.



Takeaways 

  • Everything is interconnected now, marketers need to look across all areas. 
  • As a founder, it is important to be engaged with your digital brand. 
  • When set up for success, your employees can be your best brand ambassadors
  • The best leaders are communicative, encouraging, and decisive 
  • CEOs love to share their message, but if they don't listen, that is a turn-off for people.
  • One of the best ways to retain employees is not through free sodas or dog insurance, but by being a good CEO. 
  • Customers' attention spans have gotten shorter, so it is ok, and even necessary to repeat your message multiple times.



Quote of the Show:

“The best leaders that I've worked with, they are motivating, they're the cheerleader, they're encouraging, but they're also decisive.” - Andrea Sok



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Building a Global Workforce - Trevor Turnbull - Fractional C-Suite Retreat - Episode #31

Tuesday Jun 28, 2022

Tuesday Jun 28, 2022

Today's guest has a diverse experience in marketing sales, operations, and product development. He serves awesome leaders and helps them drive up scalable growth, and helps others to realize their full potential. Trevor Turnbull is the Co-Founder and Chief Growth Officer at Singhbull Ventures. Trevor joins host Joseph Frost to discuss the process of building a diverse global workforce, and the challenges remote workers in different time zones face.



Takeaways 

  • In the last two years, the world changed drastically. You can either recognize it and leverage it, or ignore it and slowly fade away. 
  • One way to help remote workers in different time zones is to figure out work they can do autonomously in their own time zone.
  • It is essential to consider the human element of your team when creating a work environment for them. Create an environment that is conducive to your remote workers getting to enjoy their out-of-work activities.
  • It is important to accommodate the different challenges remote workers may face in different geographical locations. While a company in California might have sunny weather all year, a worker in Vermont could lose internet during strong snowstorms in the winter.
  • With the proper setup, the new digital workspace can allow you to set up a talented globally diverse workforce. 
  • While part-time remote workers have their benefits, hiring full-time employees can lead to a better quality of work, and a happier employee
  • You need to have a commitment to the retention of your current employees.  

 

 

Quote of the Show:

“Getting connected to the human beings, I think is a critical component to all of this” - Trevor Turnbull



Book Recommendation:



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