The Fractional C-Suite Retreat
 

The Fractional C-Suite Retreat

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Joseph Frost, Co-Founder of yorCMO, hosts this exclusive retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

Episodes

Relentless Leadership - Fractional C-Suite Retreat - Episode # 025

Tuesday May 17, 2022

Tuesday May 17, 2022

Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of “Relentless”, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite. 

 

Takeaways 

  • Being a good leader doesn’t have one definitive answer, you need to find the answer that works best for you and your style. 
  • The core values of your organization should also fit into the clear rules and guidelines of your company. 
  • It is the job of the leader in a company to inspire others and make them their best selves that they can be. 
  • As a leader, you need to have a clear vision for the direction of your company. You want to remain firm and grounded in reality about what your company can do.
  • You shouldn’t turn to blame immediately. If something goes wrong, you don’t blame those around you and if you do, then your leadership style needs to be re-examined.
  • Don’t be afraid to be yourself. Being open and honest is something that can help you in your business. 
  • Forgiveness is one of the most important things in your life. You need to be able to forgive someone if they have wronged you.

 

 

Quote of the Show:

 

7:29 “A leader's job is to inspire others, to be their best selves within the organization. I hope that I am embodying that with my team.”




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Acting on Accountability - Fractional C-Suite Retreat - Episode # 024

Tuesday May 10, 2022

Tuesday May 10, 2022

Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite. 

 

Takeaways 

  • The culture of accountability is one thing that is missing from the C-Suite. Without that, all the work that you have done will be over very quickly. 
  • A culture of accountability is not about micromanaging. It’s about making everyone else’s life easier.
  • Accountability starts at the top, and you need to be ready to fire or hire someone based on how they are meeting the needs for accountability.
  • Sometimes change is needed to make your company better, and you shouldn’t be afraid of it.
  • Criticism is ok. It can allow you to really take notice of how the company is doing and how to keep the best employees.
  • Think about what you want to own, and be the best in that market. Don’t stretch yourself too thin, you won’t be successful then. 
  • You can only inspire the people who are self motivated. Good leaders have followers organically and if you are honest and authentic, then workers will respect that. 

 

 

Quote of the Show:

 

2:37  “I think some people think a culture of accountability equals micromanagement and employees don't like that. And at the end of the day, a culture of accountability is supposed to make everyone's life easier, not harder.”



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Clearing Your Plate - Fractional C-Suite Retreat - Episode # 023

Tuesday May 03, 2022

Tuesday May 03, 2022

Michèle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. Michèle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.

 

Takeaways 

  • Autonomy and ownership of responsibility over everyone’s realm is one thing that a lot of c-suite executives are missing out on.
  • C-suite professionals need to stop delegating completely. It can create a moment of peace but it still is your project and you own the responsibility of it.
  • Take a close look at the things on your plate, and think about how much time you spend on them and which you enjoy doing. 
  • If you don’t have a good communication level, it leads people to have to assume what should be done which creates a jam in the workflow.
  • When you do offboarding right, it creates trust and that can help a company run smoother. 
  • To be a good leader, you need to be self aware and be empathetic. Those are key features for many good leaders in an organization. 
  • It’s hard for leaders to tell someone they did something wrong, so approach it by asking what their thought process was when they made the wrong decision.

 

 

Quote of the Show:

 

1:51  I strongly believe that we need to stop delegating completely. Because delegating is typically taking something that's on your plate, usually in a situation where you're already overwhelmed and picking something that you can give to somebody else, but you still own the responsibility.”




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Getting Your Ducks in a Rowe - Fractional C-Suite Retreat - Episode # 022

Tuesday Apr 19, 2022

Tuesday Apr 19, 2022

Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business & Communication”. He’s been in the industry for many years and specializes in helping craft brand growth. He sees the issues in how recent college graduates are not as well taught in certain skills that are basic skills for a workplace. Jim sits down with host Joseph Frost to talk about that and other innovations he sees in the c-suite space. 

 

Takeaways 

  • There is an issue with recent college graduates where they aren’t proficient enough in critical thinking and communication, and this is referred to as the skills gap.
  • Colleges are under pressure to teach students how to use technology but that comes at the cost of not learning other skills that are important.
  • Critical thinking and writing are part of everyday life. You want to develop your skills so that you will be successful in whatever business you go into.
  • There are 10 steps to critical thinking and the first step in the process is to find out what your purpose is and that will help you find your audience.
  • Roughly 80% of recent college graduates think they are proficient in critical thinking and writing while their managers would disagree.
  • These skills are important life skills that aren’t just for business skills. These skills can help you in everyday life. 
  • Make sure you know what your audience is, the problems are and see how you can solve any issues for them.

 

 

Quote of the Show:

 

10:23 “I've been doing this for over 45 years and every day when I'm writing, I'm editing, as I go along saying that doesn't sound right, I could do this better…a metaphor here is tiger woods and I both play golf…He's constantly going to the range. He's constantly getting coaching. And for that skillset, you need to continue to do that. Your whole life writing and critical thinking and they are inextricably linked. To write, is where the rubber meets the road.”




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Building your Brand - Fractional C-Suite Retreat - Episode # 021

Tuesday Apr 12, 2022

Tuesday Apr 12, 2022

Anthony Berardo is the Fractional CMO/Marketing Strategist/Owner at Berardo Marketing Group, LLC. He witnessed the boom of e-commerce during the COVID-19 pandemic and sees that it still pays off to be online and have a retail store. Anthony joins host Joseph Frost to talk about some of the latest innovations in the c-suite. 

 

Takeaways 

  • Consumerism coming out of the pandemic has changed so now is the time to make sure you are looking at the way you target your audience and make sure you are reaching them.
  • E-commerce became very popular over the course of the pandemic. But as we transition out of the pandemic, the level of volume for e-commerce has tapered off. 
  • The brands that are able to service customers both in retail and the e-commerce space are the ones that are going to thrive. 
  • Make your brand have a consistent image no matter where people are seeing it. That way it will be easy for the consumer to recognize it.
  • Going into retail is similar to going into a whole new business. If you have a good product and you get into a good store you get an incremental lift just from being on a shelf.
  • It’s important to get into retail. A go to market strategy allows for more visibility for your brand from consumers rather than just relying on search engines. 
  • If you are a brand that is looking to go from start up to mid market, you might not be able to afford to bring in a full time CMO, so the solution is to higher a fractional professional.

 

 

Quote of the Show:

 

04:21 I think the CMOs or the CGRS, or the CEOs or anybody that now realizes this, and now we look at it more holistically, the customer life cycle, because we're lifestyle like more holistically. How do we get retail, And e-commerce to commingle and co-exist? The brands that adapt to that and are able to build this omni-channel strategy a lot more holistically, I think, are the ones that are going to really service their service, their brands and service their companies the best.”



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Premium Advice - Fractional C-Suite Retreat - Episode # 020

Tuesday Apr 05, 2022

Tuesday Apr 05, 2022

Chris Quandt is the Director of Special Projects at Kimsa LLC. He has a knack for easily seeing the numbers in estate planning and tax strategies. He values integrity and open mindedness in a leader. Chris joins host Joseph Frost to talk about some of the latest innovations he is seeing in the C-suite. 

 

Takeaways 

  • There are unique employee retention programs out there that members of the c-suite are missing out on. These are unique ways that will help you keep your employees in a difficult time such as now.
  • Premium financing is when you get the bank to lend you money to pay for insurance premiums. 
  • You can create an assist value within insurance. That way if an employee leaves you still keep the benefits.
  • You want to make sure you are working with people who you connect with on core values. Don’t spend time working with people you don’t get along with.
  • Fractional professionals try to be as tax efficient as possible. This makes it likely that fractional professionals and financial professionals will work together. 
  • Opportunity zones are an economic tool that allow people to invest in distressed areas of the US.
  • A good leader will have integrity. It can be easy to do something that might not be in the best interest of someone but you want to avoid that and remain open minded.

 

 

Quote of the Show:

 

15:02 I typically like to start with a zoom call, just cause it's pretty convenient and see if I connect with them. Sometimes you just could tell you're not connecting well, or they don't share your values. I don't want to inorganically come up with reasons to reach out, but just making sure that we're connecting on a regular basis. And I'm keeping them top of mind when I'm meeting with clients that could have problems that they could solve.”



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The Client Experience - Fractional C-Suite Retreat - Episode # 019

Tuesday Mar 29, 2022

Tuesday Mar 29, 2022

Sarah Ginand is the Owner at Strategic Marketing Consulting, LLC. Building the relationship and the connection between your customers and employees is something that she sees as incredibly important and wants everyone to see how much it can help a company. Sarah sits down with host Joseph Frost to talk about that and some of the other innovations in the C-Suite.

 

 

Takeaways 

  • Relationship building is an important aspect of working as a C-suite executive. You want to build a solid relationship with your employees and clients. 
  • Think about your clients' issues and how you can better. You want to hear what they have to say and not just be a cheerleader for yourself.
  • You want to give people content that is interesting to them. You will only know what is interesting to them by building the relationship.
  • Encourage people to join professional organizations. That is an easy way for people to interact with others in their world. 
  • Make a phone call as a leader to check in with one of your best clients. It goes a long way and sets a good example for all the employees.
  • There are many ways to be a leader in an organization. You want to pair people with things that they are interested in for being a leader. 
  • You are asking a fractional leader to partner with you to help reach your goals, rather than just hiring a full time person who will do what you want.

 

 

Quote of the Show:

 

32:08 “You are asking a fractional leader to partner with you as opposed to, complete a transaction to reach your goals. And so the fractional leader has a lot of experience typically in your area or similar areas. And understands the big picture, but also gets how to bring that down to an implementation level too.”



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The Future of Technology - Fractional C-Suite Retreat - Episode # 018

Tuesday Mar 22, 2022

Tuesday Mar 22, 2022

Frederick Akpoghene is the CEO/Founder at JeGO Technologies Inc. He knows how deep tech works and he is passionate about using technology to better the lives of everyone. Frederick sits down with host Joseph Frost to talk about some of the innovations that he sees in the c-suite space. 

 

Takeaways 

  • The biggest opportunity that people in the c-suite are missing is making each employee feel like a valued member of the team. Doing this will help mitigate turn over and reduce how often you have to hire.
  • Everyone has to work together as a team. You might have some separate individual goals, everyone in the company should share the same ultimate goal. 
  • Each person in your company is a different person, and they might respond to leadership in different ways. It’s your job to understand them and find the best way to communicate with them.
  • Meeting with people through VR can allow for a deeper connection with the co-worker or client, as it gives you a better sense of interaction.
  • You want to find ways to maximize your time. Your time is precious and you want to make sure you are getting everything you can out of it.
  • As Mark Cuban said, business is a 24/7 sport. You can’t take time off from it and expect to still be at the top of your game.
  • You need to change people’s minds. You have to get them to start thinking about the solution to the problems that they are experiencing.

 

 

Quote of the Show:

 

6:06  “I like to get personal, even though a lot of the typical approach in corporate America is not getting too personal, more so understanding the person like how's your family, why are you up to one o'clock working on the company, do you have a friend, hobbies, what are other things that you like to do and enjoy it? Every conversation I wanted to take something away about that person so I can improve my leadership approach with them.”




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The Next Generation - Fractional C-Suite Retreat - Episode # 017

Tuesday Mar 15, 2022

Tuesday Mar 15, 2022

Joshua Bylsma is the Founder, CEO at Tradion. He believes that leadership is all about investing in others. He sees the importance of trusting those in your team for their input or perspective. He joins host Joseph Frost to talk about some of the interesting aspects he is seeing in the c-suite space. 

 

Takeaways 

 

  • There is an opportunity for younger people to step up and get into the c-suite world. It can be a struggle for younger people to connect but they bring in fresh ideas. 
  • Take the time to listen to others and be invested in what they are saying to you. You never know who you may inspire. 
  • The most successful CEOs are the ones who are helping prepare the next generation of c-suite executives behind them.
  • It’s easy to become jaded or cynical when dealing with meetings all day and constantly being bombarded but it’s important to keep being optimistic and be excited.
  • You have to learn to trust your team. You hire people and surround yourself with people who are good in areas you are not and you need to trust their judgment. 
  • It’s critical that you as the c-suite professional set the bar for how the employees should treat work. The work ethic, hours put in and values all stem from you.
  • Leaders need to inspire and influence. You can’t be a good leader without decision making skills and influencing those around you.

 

 

Quote of the Show:

 

5:21 “I've found it's helped me even think through my own things I'm dealing with and I've learned to be a little more vulnerable, even when having those conversations with the younger generation. And I've found that just having this conversation sometimes helps me solve problems I didn't realize I needed to solve yet.”

 

26:52 “I often come back to it's my responsibility to. The bar, everything from how many hours I put into my work ethic to what's important. Um, and then communicate that out verbally, as well as my actions to the team and model that I think that's been critical. And I think it is critical.”





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All Around the World - Fractional C-Suite Retreat - Episode # 016

Tuesday Mar 08, 2022

Tuesday Mar 08, 2022

Wendy Pease is the Language Translation Expert at Rapport International. She is also the host of the “Global Marketing Show Podcast” and the author of “The Language of Global Marketing”. She joins host Joseph Frost to talk about the importance of making sure that your business is ready to go international.

 

Takeaways 

 

  • From the day you start your company, think about going international. That way you can plan ahead and avoid any troubles of language barriers.
  • Reach out to your connections in the state you are in. Federal and state governments provide free resources and grants to companies that are doing international business.
  • The number one export of the U.S. is services. 
  • Google translate isn’t always accurate. You want to find a service that can provide you with an accurate translation.
  • There is technology called translation memory. It will allow you to keep your speech consistent in whichever language you are trying to translate.
  • There are many options for doing video in another language so people can understand, such as dubbing, subtitles, etc.
  • You have to think of your audience and what their expectations are when you are designing something to be used internationally.

 

 

Quote of the Show:

 

0:50 “From day one of a company starting their business, they should be thinking about going international. If you're developing software and you don't think about globalizing it, it becomes a nightmare later on.”




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