The Fractional C-Suite Retreat
 

The Fractional C-Suite Retreat

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Joseph Frost, Co-Founder of yorCMO, hosts this exclusive retreat for executives to unwind and hear from their peers about new opportunities and innovations in the C-Suite.

Episodes

Setting up for success in a Hybrid world - Harrison Ryder - Fractional C-Suite Retreat - Episode #30

Tuesday Jun 21, 2022

Tuesday Jun 21, 2022

As a new addition to a team, getting up to speed with the company culture can be a challenge. When you’re a fractional CMO, that challenge is compounded. Harrison Ryder is an innovative industry mind, a highly skilled strategist, and an outsourced VP of Sales at Sales Xceleration. Harrison joins Joe to talk about some of the challenges the sales force faces in the new hybrid landscape, and how fractional CMOs can overcome the cultural challenges they face when joining a new team. 



Takeaways 

  • The culture of a company is what will ultimately direct the value and results that a company will add to the marketplace. 
  • Make sure the company culture reaches all corners of the business. Teams that feel separated from the culture will also feel separated from the success they drive. 
  • A clear sense of accountability is a kind act. When accountability is ambiguous, it creates unnecessary stress and confusion. 
  • Having a clear schedule for meetings where everyone knows what they need to bring prepared is an important way to ensure the company culture reaches hybrid employees
  • It’s hard to replicate an in-person connection. Building in-person retreats or meet-ups into the company culture will help improve the collaboration of a team. 
  • As a Fractional CMO, it is crucial to demonstrate the value you are providing to the companies you are working with. 
  • Good skills to look for in a potential outsourced provider are: someone who knows how to listen to the client in terms of what they are saying, and what they aren’t saying. 

 

 

Quote of the Show:

  • “my most successful engagements are when there is that in-person component.” - Harrison Ryder

 

 

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Marketing For a New Age - Michael Carter - Fractional C-Suite Retreat - Episode # 029

Tuesday Jun 14, 2022

Tuesday Jun 14, 2022

Michael Carter is a Fractional CMO at yorCMO. He’s a lifelong marketer of technology products and services. Michael is a sought after conference speaker, published author. He sees how marketing has changed over the years and noticed that the c-suite level is slow to adapt to these changes. Michael sits down with host Joseph Frost to talk about marketing strategies and how other members of the c-suite can make their marketing direction better.

 

Takeaways

  • The way that marketing has changed is something that hasn’t entirely translated into the c-suite level yet.
  • Going to conferences and trade shows and spending a lot of money on a booth and manpower is an old style of marketing that isn’t as strong as having a conversation with your customer. 
  • When a VC is investing in your company, they aren’t necessarily interested in a spreadsheet but more about if you can use the money on marketing wisely and answer their questions.
  • People trust reviews that they read online, so word of mouth has changed to online reviews but is still a marketing strategy. 
  • A lot of software today is sold on a subscription basis but with that strategy you have to win that customer every month or year.
  • At the highest level of a company, you want to make sure that everyone is working together and are on the same page.
  • It’s ok to constructively disagree with someone, even if they are the CEO. This helps to make sure that the company is being well balanced.

 

 

Quote of the Show:

 

3:16 The last 10 years of my career has been conferences. They cost an enormous amount of money. It was always very difficult to understand any kind of one-to-one out of what came out of that and you sent 12 sales guys and you buy some booth space and a sponsorship, and then, you know, $40,000 later, you're not sure what you got for your money or in some cases far more money than that.”





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Modern Day Marketing - Fractional C-Suite Retreat - Episode # 028

Tuesday Jun 07, 2022

Tuesday Jun 07, 2022

Eric Johnson is the CMO of yorCMO. He believes that every person and brand has amazing potential waiting to be opened. His experience in B2C marketing is evident and he’s a dynamic marketer and commercial executive. Eric joins host Joseph Frost to talk about some of the latest innovations in the c-suite. 

 

Takeaways

  • You want to make sure that both your sales and marketing are aligned in all aspects of your company. 
  • For marketing, set goals each month on what your marketing message to be and then see how sales can relate to that.
  • Use people’s emotions to your advantage in marketing. There is enough negative in the world so try and supply people with hope. 
  • There is a search for authenticity right now in terms of marketing as people prefer being authentic over a sales pitch.
  • A fractional professional can help things move faster in a company as they are being paid to come in and provide their services.
  • It’s the job of a fractional professional to help the company be strong, they are not there to talk people’s jobs or run the company. 
  • You want to be aligned with the company on a personal and cultural level to work with them. It makes it difficult to work together if you don’t align on your values.

 

 

Quote of the Show:

 

1:07 “As you're thinking about your business, one area that I have had a lot of experience with over the years is really aligning sales and marketing.”



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Keep Moving Forward - Fractional C-Suite Retreat - Episode # 027

Tuesday May 31, 2022

Tuesday May 31, 2022

Mike Franz is the Founder & CEO at Manufactoringpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite. 

 

Takeaways 

  • Everyday, you have to keep moving forward and keep trying. Once you stop moving forward your company is likely to go under.
  • It’s OK to ask for help and admit that you might not know the answer to something. That can help you grow as an individual.
  • A fractional professional can help you to better understand an area that you might not be the strongest in.
  • Don’t be afraid to look outside your organization for help. A fractional professional has worked with many companies and can bring a fresh perspective to your organization.
  • When deciding on choosing a fractional professional, you should consider your top three things you are looking for in a fractional employee.
  • If you are a fractional professional, you want to avoid leading with a tactic. It comes off as spam and like a bad sales pitch.
  • You need to have a proven process and show it to your potential customers. Having that will make the client trust you and be more likely to go for your services

 

Quote of the Show:

 

29:57 “In talking with marketing folks or, it doesn't matter who we've talked to any sort of outside service, that's one thing that I've learned over the past two years is if they don't have a proven process that they can execute and deliver, I have a hard time even really talking to them.”




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Putting Culture First - Fractional C-Suite Retreat - Episode # 026

Tuesday May 24, 2022

Tuesday May 24, 2022

Will Scott is the Founder & Actuator at The Culture Fix Academy. He’s also the author of “The Culture Fix”. He’s dedicated to helping coaches accelerate their consulting practices, and is passionate about having a positive culture. Will joins host Joseph Frost to talk about the latest innovations in the c-suite and how a good culture can change a company for the better. 

 

Takeaways 

  • C-suite leaders often delay investing into their culture because they have other priorities, but this leads to the issue of the culture not being maintained and falling apart. 
  • If you talk with 100 employees and 90 of them give you a number value on how the culture of the company is, that can provide you with helpful information of where you might need to change.
  • Turnover is a big reflection of the culture. If you are suffering from a high turnover rate, then it could be because the culture doesn’t keep people invested.
  • Your company needs strong core values that are unique to your company and meaningful as well.
  • Your culture can be what separates you from your competitors and other companies who are doing the same thing as you.
  • A good leader exemplifies all the core values of the company and hires people based on the core values.
  • If you are struggling for content, ask your employees what they think about the core values and that can be great content. 

 

 

Quote of the Show:

0:56 “I still experience C-suite leaders often delaying investing in their culture because they have other priorities.I try and encourage them to think about if you put culture first, revenues and profits are going to come more easily because you'll get your team working together better.”



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Relentless Leadership - Fractional C-Suite Retreat - Episode # 025

Tuesday May 17, 2022

Tuesday May 17, 2022

Natasha Miller is the Chief Motivation Officer at Natasha Miller. She also is the author of “Relentless”, which was a best selling book in over 10 categories on Amazon and Barnes & Noble. Natasha joins host Joseph Frost to talk about leadership and the latest innovations in the C-Suite. 

 

Takeaways 

  • Being a good leader doesn’t have one definitive answer, you need to find the answer that works best for you and your style. 
  • The core values of your organization should also fit into the clear rules and guidelines of your company. 
  • It is the job of the leader in a company to inspire others and make them their best selves that they can be. 
  • As a leader, you need to have a clear vision for the direction of your company. You want to remain firm and grounded in reality about what your company can do.
  • You shouldn’t turn to blame immediately. If something goes wrong, you don’t blame those around you and if you do, then your leadership style needs to be re-examined.
  • Don’t be afraid to be yourself. Being open and honest is something that can help you in your business. 
  • Forgiveness is one of the most important things in your life. You need to be able to forgive someone if they have wronged you.

 

 

Quote of the Show:

 

7:29 “A leader's job is to inspire others, to be their best selves within the organization. I hope that I am embodying that with my team.”




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Acting on Accountability - Fractional C-Suite Retreat - Episode # 024

Tuesday May 10, 2022

Tuesday May 10, 2022

Kristie Jones is the Principal at Sales Acceleration Group. She has over 20 years in the SaaS industry. She sees the importance of having accountability in your company and making sure that everyone fits into that culture. Kristie joins host Joseph Frost to talk about some of the latest innovations in the C-Suite. 

 

Takeaways 

  • The culture of accountability is one thing that is missing from the C-Suite. Without that, all the work that you have done will be over very quickly. 
  • A culture of accountability is not about micromanaging. It’s about making everyone else’s life easier.
  • Accountability starts at the top, and you need to be ready to fire or hire someone based on how they are meeting the needs for accountability.
  • Sometimes change is needed to make your company better, and you shouldn’t be afraid of it.
  • Criticism is ok. It can allow you to really take notice of how the company is doing and how to keep the best employees.
  • Think about what you want to own, and be the best in that market. Don’t stretch yourself too thin, you won’t be successful then. 
  • You can only inspire the people who are self motivated. Good leaders have followers organically and if you are honest and authentic, then workers will respect that. 

 

 

Quote of the Show:

 

2:37  “I think some people think a culture of accountability equals micromanagement and employees don't like that. And at the end of the day, a culture of accountability is supposed to make everyone's life easier, not harder.”



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Clearing Your Plate - Fractional C-Suite Retreat - Episode # 023

Tuesday May 03, 2022

Tuesday May 03, 2022

Michèle Hecken is the Founder and CEO at Alpha Global Experts Inc. She creates a fun and fearless life and business, and sees the importance of making sure that everyone at a company communicates properly. Michèle joins host Joseph Frost to talk about the latest innovations in the c-suite industry.

 

Takeaways 

  • Autonomy and ownership of responsibility over everyone’s realm is one thing that a lot of c-suite executives are missing out on.
  • C-suite professionals need to stop delegating completely. It can create a moment of peace but it still is your project and you own the responsibility of it.
  • Take a close look at the things on your plate, and think about how much time you spend on them and which you enjoy doing. 
  • If you don’t have a good communication level, it leads people to have to assume what should be done which creates a jam in the workflow.
  • When you do offboarding right, it creates trust and that can help a company run smoother. 
  • To be a good leader, you need to be self aware and be empathetic. Those are key features for many good leaders in an organization. 
  • It’s hard for leaders to tell someone they did something wrong, so approach it by asking what their thought process was when they made the wrong decision.

 

 

Quote of the Show:

 

1:51  I strongly believe that we need to stop delegating completely. Because delegating is typically taking something that's on your plate, usually in a situation where you're already overwhelmed and picking something that you can give to somebody else, but you still own the responsibility.”




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Getting Your Ducks in a Rowe - Fractional C-Suite Retreat - Episode # 022

Tuesday Apr 19, 2022

Tuesday Apr 19, 2022

Jim Rowe is the Author/CEO/CMO at Jim Rowe Marketing. He’s also the author of “Get Your Ducks in a Rowe, Business & Communication”. He’s been in the industry for many years and specializes in helping craft brand growth. He sees the issues in how recent college graduates are not as well taught in certain skills that are basic skills for a workplace. Jim sits down with host Joseph Frost to talk about that and other innovations he sees in the c-suite space. 

 

Takeaways 

  • There is an issue with recent college graduates where they aren’t proficient enough in critical thinking and communication, and this is referred to as the skills gap.
  • Colleges are under pressure to teach students how to use technology but that comes at the cost of not learning other skills that are important.
  • Critical thinking and writing are part of everyday life. You want to develop your skills so that you will be successful in whatever business you go into.
  • There are 10 steps to critical thinking and the first step in the process is to find out what your purpose is and that will help you find your audience.
  • Roughly 80% of recent college graduates think they are proficient in critical thinking and writing while their managers would disagree.
  • These skills are important life skills that aren’t just for business skills. These skills can help you in everyday life. 
  • Make sure you know what your audience is, the problems are and see how you can solve any issues for them.

 

 

Quote of the Show:

 

10:23 “I've been doing this for over 45 years and every day when I'm writing, I'm editing, as I go along saying that doesn't sound right, I could do this better…a metaphor here is tiger woods and I both play golf…He's constantly going to the range. He's constantly getting coaching. And for that skillset, you need to continue to do that. Your whole life writing and critical thinking and they are inextricably linked. To write, is where the rubber meets the road.”




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Building your Brand - Fractional C-Suite Retreat - Episode # 021

Tuesday Apr 12, 2022

Tuesday Apr 12, 2022

Anthony Berardo is the Fractional CMO/Marketing Strategist/Owner at Berardo Marketing Group, LLC. He witnessed the boom of e-commerce during the COVID-19 pandemic and sees that it still pays off to be online and have a retail store. Anthony joins host Joseph Frost to talk about some of the latest innovations in the c-suite. 

 

Takeaways 

  • Consumerism coming out of the pandemic has changed so now is the time to make sure you are looking at the way you target your audience and make sure you are reaching them.
  • E-commerce became very popular over the course of the pandemic. But as we transition out of the pandemic, the level of volume for e-commerce has tapered off. 
  • The brands that are able to service customers both in retail and the e-commerce space are the ones that are going to thrive. 
  • Make your brand have a consistent image no matter where people are seeing it. That way it will be easy for the consumer to recognize it.
  • Going into retail is similar to going into a whole new business. If you have a good product and you get into a good store you get an incremental lift just from being on a shelf.
  • It’s important to get into retail. A go to market strategy allows for more visibility for your brand from consumers rather than just relying on search engines. 
  • If you are a brand that is looking to go from start up to mid market, you might not be able to afford to bring in a full time CMO, so the solution is to higher a fractional professional.

 

 

Quote of the Show:

 

04:21 I think the CMOs or the CGRS, or the CEOs or anybody that now realizes this, and now we look at it more holistically, the customer life cycle, because we're lifestyle like more holistically. How do we get retail, And e-commerce to commingle and co-exist? The brands that adapt to that and are able to build this omni-channel strategy a lot more holistically, I think, are the ones that are going to really service their service, their brands and service their companies the best.”



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